Department store| The development trend of technological upgrading in the field of washing machines

近日，Department storeIt was learned that, as a mature category of home appliance industry, in the face of new market conditions and demand trends, washing machine companies have accelerated technology upgrades, competing technology and performance, in order to activate product replacement requirements and complete market size improvement。

Comprehensive upgrade of exquisite washing and care

"The growing demand for exquisite care reflects the change in consumers' consumption thinking and the pursuit of quality of life, and also reveals the differentiated needs of the market.。The relevant person in charge of BSH home Appliance cleaning Products division said that when consumers have more and more delicate fabrics, such as silk, wool and cashmere, their demand for cleaning solutions has also changed from simple cleaning to high-end fabric maintenance, which is both a challenge and an opportunity for home appliance manufacturers。

The relevant person in charge of Whirlpool believes that three aspects should be adjusted to meet the requirements of consumers' refined washing and care。"One is in the whole process of cleaning and drying，Program optimization through each step，Reduce the damage to clothes caused by machine operation，Wash and dry clothes gently and efficiently;The second is to try to enrich the experimental types of washing and drying clothes，According to the clothing material, cut and other characteristics，Design exclusive program flow;Third, according to the identity characteristics of consumer groups，Provide a more focused washing and drying implementation，Such as maternal and infant groups, business people, etc。Comprehensive interviews and market conditions, the department store learned through observation that in the continuous upgrading of exquisite washing and care, the company mainly develops from three directions。

The first is to set up the corresponding washing and care implementation plan for different clothing fabrics, especially the basic functions of professional washing and care of several special fabrics such as silk, wool, down and shirts, to meet the needs of different groups of people。

Whirlpool W7 Master series washing and drying set matches the intelligent washing and drying intelligent distinguish clothing material, clothing dry humidity，Set the appropriate cleaning duration, temperature and force，Stop when washing is finished, stop when bleaching is finished, stop when clothes dry，Care for clothing in a smart and easy way;The W9 series clothing care machine is specially designed for high-end clothing care，Add wool, down, fur, suits, shirts, silk a total of 6 exclusive procedures，Cover the elite, fashionistas diverse dress characteristics，Handle several social situations, such as business and banquet ceremonies。

The second is to reduce the various wear and deformation of clothes during the operation of the washing machine through cleaning technology innovation, program flow adjustment or product structure design。

BSH home Appliances Group's washing machine products are quite representative in this respect。"Siemens clean mark series product washing and drying machine has 80L large inner cylinder, which increases the capacity of the general inner cylinder by 26%, so that the clothes are more stretched, and with the innovative slow pressure air cushion texture design in the cylinder, a thin and thin air film structure can be formed between the clothes and the inner cylinder, reducing the wear and tear of the cylinder wall and clothes during cleaning and dehydration。According to the relevant person in charge of BSH home Appliance cleaning Products Division, the product is also equipped with an innovative intelligent dispersion process, which can effectively reduce the probability of clothing entanglement, reduce wrinkles, and thus reduce wear。

At the technical level, BSH's self-developed oxygen technology can keep clothes clean and fresh without washing, while reducing wear and tear。In this regard, the relevant person in charge of BSH home Appliance washing products division explained that the advantage of this technology is that it can decompose the hidden odor and virus particles of clothing fibers, without additional heating, and thus try to avoid the situation of high temperature damage to the fabric。

Third, the drying treatment is upgraded。In recent years, washing machines with drying function are becoming more and more common, but the drying temperature is too high, which will also cause fabric deformation and bring irreversible damage to the clothing. How to dry thoroughly without damaging the clothing has become the direction of delicate washing and care "roll"。For example, the heat pump drying technology equipped with Bosch washing machines has a professional drying process that can not only easily dry down jackets and sweaters, but also carefully care for silkworm quilts to make them more soft and fluffy。

There is also Stone technology known as the "industry's third drying technology" released molecular sieve low temperature drying program。According to the department store, the working principle of molecular sieve low temperature drying is to send the humid air of the clothes through the double air path air circulation system into the molecular sieve turntable to adsorb bacteria, and at the same time become dry warm air, return to the cylinder, so the cycle to dry clothes, to avoid high temperature caused by clothing damage。

It is not difficult to find from the case of the above washing machine enterprises that the realization and continuous improvement of the goal of exquisite washing care requires relevant innovative service support。"Demand first, technology follow, product presentation" of a fine washing track is hot in progress, it can promote the washing machine market for new demand, to bring new increase to the industry。

"Ultra-thin flat embedded" aesthetic freedom

The department store learned that with the continuous improvement of consumers' requirements for the overall beauty and comfort of the home environment, the integration trend of home appliances began to emerge。"Ultra-thin flat embedded" washing machines generally use ultra-thin model design concept, which can be perfectly embedded in the home environment, not only to save space, but also to coordinate with the home decoration style, and then gradually loved by consumers。

Casati washing Machines has launched the concept of "1m2 flat panel laundry room"，The washing machine is integrated into the balcony and bathroom cabinet with original flat embedded design，According to the product combination strategy of partition washing and washing and drying integrated machine, wall hanging washing machine, etc，Build custom washing scenarios from healthy partitions to efficient washing and drying，The utilization rate of balconies and other Spaces is significantly improved。

"For users, it means a more beautiful design, a more efficient space layout and a higher quality of simple lifestyle.。The relevant person in charge of Haier believes that the flat embedding of the washing machine has added to the upgrading of the family application scene, and has also spawned the decoration trend of "guest Yang integration"。

It can be seen that when Haier launched the flat embedded washing machine, more consideration was given to the embedding scenario of the new product, and the use of other related products。

"Ultra-thin flat embedding" is not only a change in the appearance of the model and the applicable scene, but also an improvement in the ability of home aesthetics。This not only tests the production capacity of the enterprise, but also tests the artistic aesthetic design concept of the enterprise。

The relevant person in charge of the washing products division of Bsey home appliances believes that the emergence of "ultra-thin flat embedded" washing machines will gradually bring the aesthetic style of home decoration into line with the minimalist style。To this end, the Siemens iQ300 Prism series washing and drying set follows the new design core concept, in accordance with the law of "from curved to straight, from nothing to something", and integrates the suspended mechanical knob, the flat operating panel, the bezel-less display and the built-in handle in one, so as to achieve natural visual harmony。"This product is a simple aesthetic work, especially the chrome-plated glitter at the bottom of the panel and the design of the new door ring。"He pointed out。

Nowadays, new washing machine products have achieved a lot of improvement in the three popular trends, and iconic products and technologies have also appeared, and gradually promote the "thawing" washing machine industry is still exploring, continuing to upgrade and innovate technology, and continue to promote more market hot spots and development trends。What new surprises will the washing machine bring in the future？The department store thinks maybe time is the best answer。