China General Merchandise Fair| Cleaning household appliances have become the new darling of the market, and the competition between the two subcategories is particularly fierce

　　China General Merchandise FairAccording to Ovi Cloud Network (AVC) push total data show，Although in 2020, the domestic market is slightly depressed due to the impact of various elements，But the clean type of appliances have achieved general growth，And in the overall growth trend，The proportion of sales through online channels has increased further，It has become the first choice for consumers' daily purchases。

　　According to the data analysis of OvI Cloud network, this situation is caused by a variety of factors。First, because domestic consumers have generally reduced the number of trips in the past year，Spend more time at home，Living at home for a long time makes them pay more attention to family cleanliness and health，Significantly improve the sales of cleaning appliances;And because they rarely go out，People are more inclined to get the products they want through online shopping channels，Instead of going to the offline physical store with a larger flow of people to buy。

　　In 2019, the domestic market size of clean appliances was about 20 billion, and in the past 2020, the number suddenly increased to 24 billion, an increase of 20%, which is a prominent representative of the sales growth rate of intelligent sweeping robots and floor washing machines。Compared with 2019, the sales of the sweeping robot market increased by 18%, reaching 9.4 billion yuan;While the market growth of the washing machine in recent months has been maintained at 12%, please note that this is a monthly increase, and it is expected that in 2021, the market size of the washing machine will continue to expand at an alarming rate。

　　Precisely because of the market demand for products, major manufacturers have also increased the speed of their own products, in 2020, nearly 70% of sweeping robots have just entered the market a year and a half before being updated and eliminated, while last year, the data was only 48%。Brands are constantly updating their product libraries to apply more and better technologies to their products。

　　For example, all of Youli's sweeping robot flagship products have added Ruixin ASAR-V9 dynamic path planning technology，Ability to adjust and update composition data in real time，Plus the eighth-generation LiDAR and vSLAM algorithms，The autonomous obstacle avoidance function is fully realized，In daily use, there is no need to worry about the robot knocking against the furniture。

　　China Daily Merchandise Fair learned that at the same time, the second generation antibacterial mop launched by Li has also been praised by the market, in addition to effectively removing a variety of stubborn stains, but also a good solution to the problem of bacterial accumulation。It is with the upgrading of technology that Youli has occupied the market of sweeping robots in less than a year.45% share, ranking firmly in the first echelon of brands。All of the above circumstances show that manufacturers are paying more and more attention to the real feedback from the market, hoping to gain more consumers' love through better use experience, and occupy more market share in a new round of brand fighting。

　　In addition to the well-known sweeping robot, there is a market segment that has attracted the attention of more and more manufacturers, that is, the floor washing machine we just mentioned。Through high frequency grinding, all kinds of stains and bacteria on the ground are completely removed, which is difficult to achieve the effect of traditional vacuum cleaners。It is this deeper cleaning method that makes the floor washer quickly gain the love of consumers。At present, there are about 15 washing machine brands in the market, and there is still a lot of room for development, of which only add can occupy 67.87% of the market share, more than the latter brand combined。However, with the entry of clean home brands such as by Li and Stone, the market of washing machines will surely usher in a new wave of fighting。

　　China Daily merchandise fair from the current market development trend，Consumers are generally seeking more thorough cleaning，Easier to use and more intelligent operation，Who can hold these three cards firmly in the next development，Maybe we can hold on to half the market，Become a pivotal force in the industry。

　　The above is the home appliance related information brought by the small edition of China Daily Merchandise Fair. If you are interested in this industry, welcome to visit and exchange information。

　　Source: Hundred number